National Campaign 2025: “LINDA’s got it!”


This year's Card Security campaign starts today! "LINDA’s got it!” is the slogan.

14.05.2025 –

Fisherwoman LINDA helps card users to protect themselves against card fraud. Each letter of LINDA's name stands for a mnemonic that can be used to prevent phishing. Police forces and financial institutions throughout Switzerland are raising awareness of phishing and card fraud.

At the same time, an online quiz and competition have been organised as well as banners placed on popular online and social media channels. The aim is to raise the general public’s awareness of phishing and the need to exercise care when using credit and debit cards for online shopping. 

LINDA’s got it! And you? Test your knowledge.

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